📍 San Francisco Bay Area | 🏢 Basin::Nexus Labs — Revenue Architecture
"I Build Revenue Systems That Scale Revenue, Not Teams"
I don't just sell technology — I engineer governed GTM infrastructure.
15+ years GTM leadership. Google, SurveyMonkey, HP, NetApp.
I code what I architect. Systems that multiply impact without multiplying headcount.
"Revenue is not arithmetic. It is architecture."
Director-level GTM, RevOps, or GTM Engineering roles
Building governed systems that deploy human capital on high-value activities.
📧 Contact via Portfolio | Subject: "Signal received."
| Career Impact | Technical Output |
|---|---|
| $23M+ Career Pipeline | 83,000+ Lines of Code |
| 160% Pipeline Growth YoY | 19 Public Repositories |
| $424K Annual Savings (Case Study) | 5 LLMs Orchestrated |
| 77 Meetings/Month (+71%) | 10+ Live Tools |
| 5 Days SDR Ramp Time | 7+ Blog Posts |
| 10→2 SDRs (80% Reduction) | 9 GTM Frameworks |
| Newsletter | Focus | Subscribers | Subscribe |
|---|---|---|---|
| 🔐 The Secure Strategist | AI-PAM, Zero Trust, GTM Strategy | 1,884+ | Subscribe → |
| 🧭 Emerging Leadership Labyrinth | GTM Strategy, Leadership, Career Growth | — | Subscribe → |
| 💼 LB's Newsletter | Sales Innovation, Trust, Grit | — | Subscribe → |
| ✍️ Substack | Long-form GTM Engineering | — | Subscribe → |
📚 Published Books:
- Unlock the Power of Storytelling — A Cybersecurity Saga (Amazon, 2024) ⭐ 5.0
- Sam & Ink Story — Human Spirit Meets AI Innovation (Amazon, 2023)
Micro-tools for revenue professionals. Built in public.
| Tool | Description | Status | Links |
|---|---|---|---|
| 📊 executive-brief-generator | Executive Signal Brief Generator McKinsey-style pipeline documents |
🟢 Live | Demo | Code |
| ⚡ basin-signal-engine | AI Career Intelligence Platform Hunt → Prep → Close |
🟢 Live | Demo | Code |
| 🧠 AI Widgets | Interactive Portfolio Components Neural Core, Query Console, NEXUS Intelligence |
🟢 Live | Demo | Code |
| 💼 headline-forge | LinkedIn Headline Generator AI-powered profile optimization |
🟢 Live | Demo | Code |
| 🔴 bs-detector | Technical BS Detector Score outreach for engineer credibility |
🟢 Live | Code |
| 📝 lead-script-gen | LLM-Powered Outbound Scripts Personalized sequences, ICP targeting |
🟢 Live | Code |
| 🎯 stakeholder-trigger-generator | Stakeholder Trigger Generator JD parsing, persona-based outreach |
🟢 Live | Code |
| 🚀 interview-nexus | Interview PWA (NEXUS v10.0) Full career command center - React/Vite |
🟢 Live | Demo | Code |
| 📧 cold-email-generator | Cold Email Generator 6 templates, personalization signals |
🟢 Live | Code |
| 🎤 interview-prep-simulator | Interview Prep Simulator STAR practice, case studies, rapid fire |
🟢 Live | Code |
| 🏆 ae-closing-practice | AE Closing Practice Deal sims, objection handling, MEDDIC |
🟢 Live | Code |
| 💰 roi-calculator | GTM ROI Calculator Calculate SDR replacement savings |
🟢 Live | Demo |
| 🎯 practice-platform | Interview Practice Platform Pitch, Present, Negotiate |
🟢 Live | Demo |
The three pillars of my Revenue Architecture philosophy
| 🧠 The Operator's Mind | 🌐 The Ecosystem Builder | 🎯 The Strategist's Eye |
|---|---|---|
| 15 years of process rigor (Google, NetApp, HP) applied to CRM/Sales systems that reduce friction. | I operationalize partner channels (US & LATAM) and turn "paper partners" into active revenue streams. | MBA-trained to create GTM narratives and pipeline architecture that delivers predictable growth. |
| GTM Strategy | Revenue Operations | GTM Automation | Domain Expertise |
|---|---|---|---|
| Pipeline Architecture | CRM Design (HubSpot/Salesforce) | AI Agent Workflows | Cybersecurity (PAM/Zero Trust) |
| Partner Ecosystems (US/LATAM) | Forecasting & KPI Tracking | Python for Sales Ops | Identity Security |
| Sales Enablement | Deal Cycle Optimization | N8N/Streamlit/LLMs | Developer-First GTM |
| MEDDICC / Sandler | RevOps Automation | Automated Prospecting | AI & SaaS |
"Revenue is not arithmetic. It is architecture."
A practitioner's thesis on the shift from volume-based GTM to signal-based Revenue Architecture. 15 years of operating experience distilled into methodology, open-source tooling, and results.
| Project | Description | Result |
|---|---|---|
| Project::Sentinel | GTM Signal Architecture for Series A Cybersecurity. Partner channel activation + automation-led pipeline. Built from 0% pipeline in 2 years. | $424K/year savings • 77 meetings/month |
| Project::Delight | AI-Augmented Revenue Engine. Just-in-time onboarding + signal-driven sequencing. | 160% Pipeline Growth • 5-Day Ramp |
| Project::Translator | Bifurcated GTM for Identity & Data Marketplace. Translated technical features → executive value. | 18% ARR Increase (Quarterly) |
| Project::Phoenix | SDR Transition Architecture: Inbound → Outbound. 5-Day "Boot Camp" certification protocol. | 5-Day Ramp (Industry Avg: 3 Months) |
| Project::Air Strike | Zero-Cost Lead Gen via technical forums. Identified problem-aware buyers at $0 CAC. | 3 SQLs in 48 Hours • $0 CAC |
Executive Signal Brief Generator
McKinsey-style pipeline documents
Transform data → Decision-grade briefs
AI Career Intelligence Platform
Python/Streamlit • 10,500+ lines
Hunt → Prep → Close
Technical BS Detector
Score outreach for engineer credibility
Detect buzzwords • Fix sales speak
Portfolio + AI Widgets
Interactive Query Console, NEXUS Intelligence
83,000+ lines of code
| Category | Technologies |
|---|---|
| Languages | Python • JavaScript • TypeScript • SQL |
| AI/LLM | OpenAI • Claude • Gemini • Llama • Langchain |
| Voice | Whisper STT • TTS • Voice Telemetry |
| GTM Tools | Salesforce • HubSpot • Clay • Apollo • Outreach |
| Infra | Streamlit • React • Next.js • n8n |
┌─────────────────────────────────────────────────────────────────┐
│ SERIES A CYBER │ Senior Manager, GTM │ 160% ↑ │
│ Feb 2024–Nov 2025 │ Partner Channel Ops │ Pipeline YoY │
├─────────────────────────────────────────────────────────────────┤
│ BRAINTRUST │ Brand Ambassador │ Web3 Talent │
│ Jan 2024–Jul 2024 │ Decentralized Network │ Engagement │
├─────────────────────────────────────────────────────────────────┤
│ SLINGSHOT │ Regional Key Account Mgr │ Enterprise │
│ Apr 2023–Sep 2023 │ IT Staffing Solutions │ Sales │
├─────────────────────────────────────────────────────────────────┤
│ SENSE │ Group Manager, BD │ $11M+ │
│ Jan 2021–Apr 2023 │ 105% Quota, 125% ↑ Reply │ Pipeline │
├─────────────────────────────────────────────────────────────────┤
│ SURVEYMONKEY │ Enterprise Account Mgr │ $300M+ │
│ 2019–2021 │ 700+ Accounts │ Portfolio │
├─────────────────────────────────────────────────────────────────┤
│ GOOGLE │ Operations Specialist │ 15% ↑ │
│ 2014–2015 │ Google Shopping Launch │ Efficiency │
├─────────────────────────────────────────────────────────────────┤
│ NETAPP / HP │ Operations & Field Sales │ Enterprise │
│ 2010–2014 │ Team Management (20+) │ Storage │
└─────────────────────────────────────────────────────────────────┘
| Foundational Systems | Certifications |
|---|---|
| Executive MBA Strategy & Financial Modeling Santa Clara University, 2023 |
MEDDICC (AE Accelerator) |
| B.S. Psychology Buyer Psychology & Neuro-Marketing University of Phoenix, 2012 |
Sandler Selling System |
| Technical Writing Process Architecture & SOPs De Anza College |
HubSpot Advanced Salesforce Certified |
Languages: English (Native) • Russian (Native)
| Metric | Value |
|---|---|
| Lines of Code | 83,000+ |
| Public Repositories | 19 |
| LLMs Orchestrated | 5 |
| Live Tools | 10+ |
| Blog Posts | 7+ |
| Frameworks | 9 |
Top Languages:
- Python: 46% (Primary)
- TypeScript: 24% (Frontend)
- JavaScript: 13% (Scripting)
- HTML/CSS: 17% (Web)
EXECUTIVE CAREER INTELLIGENCE OS
83,000+ lines across Python, JavaScript, TypeScript, React, Streamlit
| Module | Description |
|---|---|
| 🎯 HUNT MODE | 7-vector job sweep across LinkedIn, ATS, VC portfolios, Twitter, Reddit, HN, financial news |
| 🥊 DOJO | Multi-agent interview simulator with CEO, CFO, VP personas and XP scoring |
| 🎤 VOICE LAB | Real-time speech coaching with WPM, filler detection, and presence scoring |
| 📈 PIPELINE CRM | Track opportunities with stage probability, comp negotiation, and 90-day planning |
| 🔬 INTEL AGENT | Resume vs JD analysis with skill matching, gap identification, and fit scoring |
| ✍️ COMMS STUDIO | LLM-powered outreach generation with persona-targeted messaging |
LLMs Orchestrated: Llama 3.3 70B • Mixtral 8x7B • Gemini Pro • GPT-4 • Claude 3.5
- 🔨 Signal Refinery for AI Companies — AI-powered GTM architecture
- 🧪 n8n Workflow Templates — No-code revenue automation blueprints
- 📝 GTM Engineering Playbook — Open-source guide for technical revenue leaders
- ⚡ BASIN::NEXUS v11.0 — Enhanced AI agent workflows with predictive analytics
Revenue Architect • GTM Engineer • Revenue Operations • Sales Automation • AI/LLM • Python • Streamlit • n8n • HubSpot • Salesforce • Cybersecurity • Identity Security • Pipeline Engineering • Signal Architecture • Bifurcated Sales Models • MEDDICC • Sandler • San Francisco Bay Area • Ex-Google • SurveyMonkey
💡 Looking for a Revenue Architect who codes? Let's build something.
📧 Contact via Portfolio | Subject: "Signal received."